Barcelona Wine Week (BWW), returns this 2022, from February 7 to 9. The hall organized in the palace 8 of the Montjuic de Fira enclosure, will bring together again the largest wine-growing offer in Spain to show off its great wealth, in front of the eyes of national and international consumers.
All with the purpose of boosting sales, after the conjuncture of the pandemic that, without a doubt, has caused a decrease in the commercialization of this millenary drink in the country.
For this second edition of BWW, the show will bring together more than 600 wineries, among which are the most prestigious brands in the industry. In addition, more than 400 companies and distribution firms are expected to participate.
As you can see, barcelona Wine Week promises to be a sensation for wine enthusiasts. In fact, more than 70% of the space is already reserved.
Want to know more? All the details about this event will be broken down by the hand of the Cosme Vins.
Table of Contents
We tell you all about Barcelona Wine Week 2022
The commercial relevance that the sector is providing to the Barcelona Wine Week, suggests that the wine market will experience its "renaissance" this year.
Not to mention that the location of the show in the international calendar of fairs of the sector is very favorable, since it will be the first event of the year, not only in Spain but also in the markets that have a great influence.
For winemakers, this aspect adds a competitive advantage in relation to other events in the sector. Below we specify the important aspects that will make the room a memorable experience.
Visibility of native grapes
In the country there are about 150 varieties of indigenous grapes. The Barcelona Wine Week aims to put each of these varieties on the international radar, including wineries that have been forgotten over time, but that remain important especially for their sustainable and ecological contributions.
In a context in which humanity is facing climate changes, these grape varieties are setting a precedent in both retailers and larger wineries.
The recovery of these native varieties, therefore, not only responds to the need to rescue our identity, but also to bet on the production of wine taking care of the environment and preservation of the planet.
Of course, the intention to integrate from international buyers and importers, even wholesalers and retailers is to increase exports, as well as to promote the incursion of these native grapes into new markets.
International Presence
To expand the possibilities of achieving the objective of increasing exports and continuing to enhance the boom in international markets, the Spanish Wine Federation (FEV) will act as a great ally of the salon.
And it is that the BWW Hosted Buyers program, has invited more than 350 professionals high-level internationals, natives of more than 40 different countries who buy Spanish wine.
The presence of this delegation will open the way to the realization of more than 4 thousand business meetings with the exhibiting companies present at the show.
It is important to note that the VIP Buyers program has also convened about one thousand 300 national professionals immersed in the sector, who will be able to influence the purchase decision in the distribution, hospitality and accredited trade.
Sectoral representation in all its splendor
The Barcelona Wine Week will host practically the entire Spanish wine guild, from small wineries with international projection to the most famous and famous brands of the Spanish wine scene.
The show will once again bet on an exhibition format that makes it an exclusive proposal that facilitates an experiential journey through the wine geography of the country. All through a model developed in relation to the diversity of producing territories, in order to benefit the equal presence between the wineries and the brands present.
Like the first edition, the marketing area will be divided into two zones: BWW Lands, formed by wineries organized by Designations of Origin and other quality seals; and BWW Brands, in which the most famous brands will be present in the company of companies that offer accessories and services alluding to the sector.
Conclusions
It is expected that the Spanish wines experience great growth in 2022, according to information provided by the Spanish Wine Market Observatory (OeMV).
His thesis is based on the demand they are having in international markets and, of course, national ones, a fact that will lead to the recovery of sales.
The wine industry is a creator of value for the economy of Spain. And it is that before the pandemic, around 3 million people a year they went to the wineries and museums of the Wine Routes of Spain, generating 80 million euros a year.
It should be noted that wines with a Spanish seal are sold in 189 countries, and Spain ranks as the second world exporter in volume and third in value.
Therefore, Spain has always been an international power in the wine market, even, the turnover of the 4,300 wineries that make life in the country reaches 5,381 million euros per year and the wine value chain represents 2.2% of the Gross Value Added in Spain.